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About Us

Little Mischief Boutique is a leading supplier of designer fashion and clothes for newborns, toddlers, and children up to 12 years of age.

Based in the heart of Waterford City, Little Mischief has been owned and run by Bernadette Freyne for 30 years, first opening its doors in 1985. Since 1985, Bernadette has established Waterford’s leading children’s clothing boutique and has built up a large customer base in the south-east of Ireland.

Little Mischief known for its fantastic customer relationships always has a friendly welcome for every customer, offering helpful advice to parents and a warm, fun experience for children. It has been and always will be our goal to develop life-long relationships with our customers, something we feel is very evident as we continue to dress multiple generations in Waterford and surrounding areas in the best style available for children.

Since opening we have established the supply of some exclusive and leading children’s clothes brands such as Sarah Louise, Little Darlings, Emile et Rose, Gymp, Keedo, S&D, and Mitch & Son. These are just some of the quality children’s clothing brands supplied in our boutique and now via our newly launched online store.

We specialise in ranges for all ages including:

  • Babywear (0-1 year)
  • Toddler – Boys & Girls (1-4 years)
  • Kids – Girls (4-12 years)
  • Kids – Boys (4-8 years)

Little Mischief is also renowned for its fantastic and varied communion ranges and a very personal touch towards both parents and children preparing for this special day.

Little Mischief is the ideal boutique for that special Gift.

Quality is always guaranteed with only the best brands and materials supplied in our ranges.

Keep an eye on our Website and Facebook Page for Special Offers, Sales, and New Arrivals each season!

Brands We Stock

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